case study my experience with solutions

Reasons to use Legal CRM Software in Your Law Firm Customer relationship management (CRM) software transcends merely storing contact information. A CRM application is basically a versatile tool that allows you to manage all forms of operational functions, including point-of-sale (POS), business development, accounting, marketing, and more – all in a single convenient solution. You may have heard of all of that, but how exactly do they matter to your law firm? The following are five ways: Greater ROI
The Best Advice on Businesses I’ve found
If you are not watching your legal intakes, then you are losing out on a big chance to increase your ROI. You must check if your calls or web leads are all attended to professionally, that each and every caller is followed up on how they prefer, whether by email, SMS, phone, and the others. Essentially, you should determine if you are getting value for your cash and supply content in an avenue that people want.
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Enhanced Customer Relations For a law practice, the most crucial thing is customer retention. There is no definite answer to this question, but most experts say the costs is between 4 and 10 times more to win a new customer than it does to retain an existing one. Others say the cost of having a new customer is more than 30 times that of maintaining an existing one. You don’t want anybody to think they have been avoided, and this is one reason you should invest in relevantly specialized legal intake software. Regardless if your clients are calling or posting on social media – you must know about it and the best way is to make use of the best lead conversion and legal case intake software to stay updated on all company mentions. Conversion Assessment The most successful marketing campaigns are always assessed regularly. Your lead conversion software CRM also requires such a method to determine conversion rates. This helps you determine the effectiveness of your strategy and implement changes where needed. Cost Efficiency Smaller law firms can now utilize technology to thrive in a very competitive market with larger companies. You might have inadequate resources for a 24/7 client services department, but with a good legal case intake software, you will be able to control overhead and appear to be that highly respected firm that you aim to be in the future. Legal case intake tracking is an inexpensive tool to boost your ROI. This is truly heaven-sent at a time when the cost of business operations continue rising. You can now keep track of each inbound call or web lead to ensure higher conversion and ROI. Before you research systems, assess your legal firm’s CRM needs. Some issues to review are compatibility, business objectives, price, features, and vendor strength.

6 Rules to Building a Simple, Elegant and Sustainable Service-Based Business

On developing YOUR unique expression through business to reflect an elegant simplicity with depth and meaning.

1. Be Nimble

Take a page from the tech startup playbook, and adopt a “Rapid Prototyping” mindset.

You’ve gotta start somewhere, and you won’t know until you take the action, see the results, and learn from real reactions from real people.

Don’t chase your tail in circles, waiting for all those marketing exercises to look perfect. Stop thinking if you get the approval of some business coach, your business will be bulletproof.

Hone in on your genius by doing good work… and see where you excel.

Be willing to pivot. Commit to excellence, not convenience.

Don’t get too attached just because you’ve invested time and money in some training or certification. Everything builds up to a final expression that’s uniquely yours because you’re bringing to the table a one-of-a-kind combination of skills and experiences.

2. Don’t Spread Too Thin

We’ve been told a million and one things we need to “fill the funnel” – the freebies, the tripwire, the eBook, the online course, the big group program, the small group program, the private coaching, and the live event.

When those coaches break up the numbers and show you how to get to “6 figures,” it sounds pretty darn good… if you can do 7 things all at once.

Yet, chances are, you’re not a genius in delivering every single format. You may suck at some and drag your ass on others… people can smell it miles away if you aren’t excited about it.

If it’s just something to check off the list, don’t do it.

You don’t have to fill up every single “rung” of what a “business model” should look like. You don’t have to offer everything everyone is selling.

You need to find the expressions that allow you to be in your zone of genius as much as possible. And get unapologetically good at it.

3. Redefine “Leveraging”

What about “leveraging?” You may ask – because that’s another irresponsible sound byte so many are tossing around.

Irresponsible because it’s defined rather narrowly in most cases and often send us down a rabbit hole.

Think outside “leveraging = 1: many” box in the form of digital products, online courses or group programs.

(Note that you have to invest time and effort to create those content before you even get paid… there’s always an opportunity cost. Is it the best way to spend your time and genius? Have you done the work to make sure you don’t hear cricket when you launch?)

Leveraging can just simply mean that you hone your skills, get amazingly good at it, articulate the value and relevance so you can charge a premium.

4. Forget “Charge What You’re Worth”

This is my big pet peeve.

Don’t tie your self-worth with what people pay you… so disempowering.

I’ve heard coaches being told in whatever training that they’ve to charge some crazy amount per month (even if they’re just starting out)… otherwise, they’re not doing it right.

Stop.

Before we talk number, let’s talk what the number is about.

It’s about what you bring to the table. It’s about how you create meaning and deliver value.

It’s about whether you can say it out loud with confidence and conscience.

Your fee is only as good as what people are willing to pay – and it depends on how confidently and genuinely you can articulate the value, and do good work to deliver above and beyond your promise.

Those who charge $10k a month, and make it worth every penny and more, didn’t start there. They deliver, and they demand a fair exchange for the value they create for their clients.

Get to work. Don’t put yourself on the pedestal. Put yourself in the trenches.

5. Get Out Of the Bubble

All the coaching, programs, and training are putting us in the echo chamber.

It took me almost a year to detox so I can hear mySELF think.

Do what’s right for you. Don’t get sucked into sound bytes and rhetoric.

We’re seeing a backlash to all the sales messages, online courses, and coaching program in this space. When everyone wants to sell you something that sounds just like the next guy, the market gets jaded, skeptical and resistant.

You need to be surer than ever what YOU and your business need at this moment before investing. It’s not “if you’re unwilling to invest in yourself (and whip out the credit card now) you can’t expect others to invest in you” rhetoric – which is selfish, fear-based BS.

It’s not just the money. It’s the TIME and mental space – if you spend time and mental space on one thing, you won’t have it for others that actually matter.

6. Be Honest With Yourself

At the end of the journey, YOU are what matters.

Enough asking your Facebook group buddies how to make your decisions. Don’t be intellectually lazy. Take responsibility.

Most people you meet along the way will eventually fall off – what you do needs to be meaningful to you.

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells” now available on Amazon.

Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Make More Money This Year With These Tips

Simple but effective business strategies to make money in 2017

The year 2017 is going to be the year of competition. There is competition in every field. The business field is no different from the rest in any way. We will share some tips on how to remain ahead of the field in the rat race in 2017. Remaining ahead of your contemporaries can ensure that you will make money. That is the driving force behind every business campaign. Here are some simple tips on how to make money in 2017.

Customer satisfaction:

This is an age-old remedy. Customers drive your business. There should be nothing new in this aspect. However, in this competitive world, customer satisfaction has become a very effective tool in business. In the olden days, there was a concept known in business circles as customer loyalty. Today, this is a diminishing quality. You cannot blame the customer on this score. He or she has a variety of choices. If you cannot satisfy him or her, your competitor is waiting to pounce on the opportunity. Of course, the same logic applies to him or her too.

Customer retention:

Customer satisfaction is important. Customer retention is more so. In this ‘dog-eat-dog’ world, it does not take much time for you to lose your customers. Hence, you should do everything in your capacity to entice the existing customer and try to retain his or her patronage. Good service always matters. Your customer will definitely not desert you for the sake of a few dollars when he or she experiences good service from you. Sourcing new customers is always great. However, retaining the existing customer is definitely more important. This is one sure way on how to make money in 2017.

Specialization of services:

This is not a one-size-fits-all kind of world anymore. Customers demand specialization. In the case you are not able to offer them specialized services, it is better to close down your shop now. Every business should have a target niche in mind before introducing the product in the market. Successful companies are those who know this niche and more importantly know how to cater to them too.

Embrace automation:

This is the era of automation. You have to embrace the latest technologies today to make money. One of the hottest trends in 2016 was the mobile applications. The same trend will continue in 2017 too. Embracing automation and excelling in it is the perfect formula for success in business.

Mastering these four simple tricks can ensure that you make more money in 2017 than you did in the previous years.

Top Tips for Decluttering the Office

Many studies have revealed that there is a direct link between our working environment and productivity.

One of the many factors found to affect how well we work is the tidiness of our office. If you’re tripping over boxes every time you walk to the printer or can never find the files you need for example, this will lead to feelings of frustration and anxiety which naturally, is no good for productivity levels.

If this sounds like a familiar scenario, below are some great tips for decluttering your office and freeing up more floor space.

• Tame your cables. With so many computers, keyboards, printers and phones to plug in, many offices find it difficult to hide and control all the necessary wires and cables. As well as looking very untidy, this also poses serious health and safety issues. There are lots of different cable management tools available which will help you to keep cables out of harm’s way.

• Involve employees. The only way you’re going to be able to stay on top of keeping your office tidy is by encouraging employees to do their bit. Whether it’s keeping their desks or communal areas tidy, if everyone is helping out it’s much easier to keep mess to a minimum.

• Use self storage. If you have chairs, desks, printers or any other office furniture that isn’t being used at the moment, why not put them into self storage? This is the ideal solution for companies who may need more or less staff at different times of the year. If you’re particularly busy around Christmas for example, you may need to hire extra staff but when it quietens down you can store any unused work stations away.

• Use clever storage options. When buying desks, make sure they have plenty of drawers so employees can keep any paperwork and stationary neatly hidden. Chances are that you will need something to rest your printers on as well so rather than opting for a standard table, use a cupboard or drawers so you can store any supplies away. Also try to choose storage which can be stacked so that you can build upwards rather than outwards because this will save a lot of floor space. Shelves are another great storage solution because they don’t take up any unnecessary space and they allow you to keep anything from paperwork and books to decorations and electrical equipment on them.

Things To Know About Wow Structures

When organizing an event, it is important for individuals to invest in event equipment. These event items are imperative to make events more appealing and better. Plus, some items can also help make events safer and more secured. So, if you are looking for an item that can make events better and appealing at the same time, it is best to invest in wow structures.

What are wow structures?

Wow marquees or structures are identified with its own unique style and design, smooth round shapes and a robust tubular structure. These corporate event tents have the ability to take up to 400kg of suspended weight directly from the in-built rigging points enabling truss, screens, lights, signage or anything else you may desire resulting in a unique, spacious structure with all floor space available for use.

Benefits of using wow structures

Surely, there are other types of tents individuals can choose from. However, when making use of wow structures, individuals can obtain the following benefits.

First and foremost, individuals can easily create even larger areas. This is possible since individuals can join numerous structures together to create vast undercover which is suitable for almost all events and requirements.

Next, this type of tents can be assembled easily since there are a wide range of options including zip-in side walls and printed covers, the Crossover range is available to hire for a function or purchase for keeps.

Finally, these structures are not only designed to stand out, but also to last for a very long time. All these are possible since these structures have extruded 90mm aluminum tubing, galvanized steel load bearing joints and marine grade stainless steel tension cables.

Tips in choosing wow structures providers

In case that you are planning to purchase or rent one, it is important to look for reliable providers. And, to find such providers, you need to consider these factors.

Credibility – The first thing individuals need to look for when searching for wow structure providers is their credibility. This is essential to ensure that they offer the best structures for your events. Not to mention, checking their credibility can also help you determine the quality of their services.

Variety of event equipment – Another essential factor individuals need to consider is the variety of event equipment they offer. Surely, the main reason you are looking for event equipment providers is to purchase durable tents. But, it is also best to check other event items they offer which can make your event better and more successful.

Prices – And, it is also essential to check their prices. Luckily, trusted event equipment providers offer the best rates on their equipment. In addition, they also offer discounts or packages for their clients.

The 8 Questions You Must Ask Before Working With Any Business Credit Building Company

There are few business credit building companies out there, however, those that are out there are taking advantage of the lack of knowledge from the general public regarding business credit and how to get a business loan.

DON’T LET THEM RIP YOU OFF!

I’m going to try to show how to get unlimited capital for your business…

Without risking your personal assets, lowering your personal credit score, or damaging your personal credit history

These 8 Simple Questions will ensure Your Success Building Business Credit when looking for a Small Business Loan

There are simply too many people who hire business credit building companies that are not happy with the results. Before choosing another company, if you ask these 8 questions you will be assured that you will be working with a legitimate company who can help you build business credit and more importantly get the small business loan you seek. Getting that business loan is after all what you’re looking for, isn’t it?

Why is it so important to work with knowledgeable advisor? Why can’t you do it on your own? The Fair Credit Reporting Act does not apply to the business credit bureaus; this means that if you make a mistake, skip a step, try and take a short cut, your business credit file can be “Red Flagged.” This means your company is prohibited from receiving credit and perhaps that elusive business loan.

There is a proven step-by-step process that MUST be followed if you plan on properly building your business credit and getting working capital. If you don’t follow the proven process then you can be put into the “High Risk” category. When that happens, no lending institution will give you a cash advance or small business loan and there is nothing you can do to remove it.

Make sure to choose a honest credit building company that has the knowledge, experience and proven systems to support you, before you decide whom you will work with, make sure to ask them these 8 vital questions.

Question #1

Will I be obtaining only trade credit or CASH credit?

Be careful, there are a number of companies out there that will only help you obtain trade credit. Trade credit can only be used with the individual creditor, and nowhere else. This is great if you need $3000 of paper products, but is useless if you need payroll loans, inventory loans, or simply to cover business expenses or expand your company.

And if it is CASH credit, will I always need to personally guarantee the application?”

If the company says you will always have to personally guarantee all types of credit – then you are NOT receiving the full benefit of business credit. Keep in mind, the solution must introduce you to business funding services that will not require a personal guarantee, however these non traditional lenders will still be checking your personal credit and need your social security number. They do this to stay in banking compliance.

Question #2:

Will a trained coach show me, step by step, how to incorporate my business and build business credit with an eye to getting that merchant loan or business loan?

My guess is that if you wanted to figure out the intricacies of incorporating your business, and building corporate credit on your own… you would have already done so. (I’ve done it. And believe me… this is NOT stuff you want to muddle through on your own.)

So if you won’t be receiving step-by-step instructions supported by a trained credit coach, resulting in a predictable successful outcome, call another company. (I’ll spell out each step for securing business loans without traditional personal guarantees in crystal clear detail in a later article).

Question #3:

If I get stuck while I’m taking all those necessary steps, will I have to pay you hundreds or even thousands to help me figure it out?

Many companies charge low fees up front and continue to tack on heavy, additional charges each time you call or write for help.

Make sure they deliver everything you need to know to secure a bad credit business line of credit or high risk business loans, all without the traditional personal guarantee. Make sure you will have access to a dedicated coaching advisor and who places no limits on how often you can speak with them.

Question #4:

Will you have the ability to set up capital loans, and monitor the development of your business credit score with all major business credit agencies all within your coaching platform?

Why work with an advisor who is trying to blindly lead you!

Question #5:

When companies promise to get you cash credit, ask them this pointed question: “What type of paperwork is required to get cash lines of credit?

Beware of companies that say it is not required to furnish any financial statements, tax returns, business plans, bank statements, etc., to obtain a small business loan without a traditional personal guarantee. When it comes to getting approvals for cash advance without a traditional personal guarantee, you will need to show that your company is financially responsible and you do this by showing it earns revenue, pays its bills on time and has establish good business credit.

If the company tells you that you can obtain this type of financing without providing any real documents, don’t bother working with them, they are not being honest.

Think about it, is a lender really going to give you hundreds of thousand of dollars without a traditional personal guarantee without you having to show them that you are a “safe-risk?” Over time I will show you exactly what you need to do in order to become a safe risk and secure a small business loan.

Question #6:

How are your coaches paid?

This is a really important question! How would you like to work with someone that could care less if you obtain the business loan you desperately need? Think about it!

Question #7:

When it comes time to apply for a business loan, are you going to pass me off from lender to lender?

This is another very important question. Virtually every credit building company will, when it is time to apply for a business loan, pass you off to one lender to apply, and then tell you to go and apply at the next lender and so on. They literally end up sending you on a wild goose chase and just hope that one of the non traditional lenders can obtain capital loans for you. Does this sound like something a real business credit and financing expert would do?

Question #8:

What kind of a guarantee do you offer?”

It’s critical to get the specifics about guarantees. Because most companies that offer guarantees or promise only that your corporation will get a 80+ Paydex score. While this is a start, it’s not good enough –

If after completing your program, you should have:

Corporate Compliance and documentation review

D&B file and a D&B rating

D&B Paydex Score

Business credit file with Corporate Experian with an intelliscore

Business credit file with business Equifax with the appropriate business credit score.

Trade accounts and/or Vendor Accounts with and without a personal guarantee.

A Business Credit that can be used to leverage financing opportunities

This is not, by any means, a comprehensive list of all the questions entrepreneurs should ask when it comes to building corporate credit. But if you address these costly and dangerous errors, you will be on your way to building a safe, secure, and financially sound business-the business you always dreamed of!

Hopefully, these 8 questions will help ensure that you work with a credit building company that will be honest, upfront as well as help you successfully establish your business credit and leverage it into new small business loans and opportunities for your business.

A Great Economic Capital For Indigenous Societies

Almost every indigenous society had a unique artistic production that is native to the people. These cultural artifacts are creatively fashioned from local materials that are readily available in the indigenous communities’ environments. They were the chief professions of the creative forebears of old that served as the pivot for their economies. In fact, those artifacts that they produced were their sole means of economic capital used for tending for families and developing the ancient societies. These creative cultural artifacts have been great parting treasures from the ancestors of numerous local communities to their present and future progeny. The creative cultural artistic industry is a potential economy of contemporary societies that settle on the soils of these indigenous societies. It can be a strategic tool for alleviating the impoverished state of the local residents in those communities.

It is true that the cultural and creative arts industries are potential economic boosting ventures in this contemporary age. It is one of the ever thriving areas of the global economy with an estimated growth rate of 4.3% in North and Central America, 6.9% in Oceania, 9.7% in Asia, 11.9% in South America, 13.9% in Africa and 17.6% in the Middle East. These estimates that show a soaring increase in global economy clearly underscores the great economic capital that can be obtained from the creative cultural industries from our forebears! Thus, today, local communities, especially the women and the youth who are mostly unemployed must tap into these industries to earn a living. It is not very difficult for residents to enter into these industries.

Limited capital investment is often required to start an enterprise in the creative and cultural industry of local communities. This is because the raw materials for the production of the creative cultural artifacts are locally stepped in the regions of the local communities’ territories. Usually, the local governments and the traditional authorities have their own effective managerial ways of ensuring the sustainable supply of these local resources for the artistic production. Individual families mostly have their family farms where the raw materials for the cultural artifacts are grown. Thus, it does not require huge capital to acquire the local materials for the artistic production.

Moreover, the local skills and expertise for the artistic productions are normally passed on from parents to children as part of the family’s great possessions. Thus, children grow up learning the skills of production from the old sages in the society. Thus, endowed with the expertise, skills, and knowledge, it makes it quite easy for the vulnerable population such as elderly women and the youth to enter into these cultural and creative industries to earn a living.

Also, there is often a ready market for these cultural artifacts since it is mostly the preserve of these local communities. Many tourists and traders usually parade to these indigenous societies to purchase their unique cultural artifacts that portray the culture of the people. For instance, the Ntonso, Adanwumase and Bonwire indigenous societies in the Ashanti region of Ghana noted for the production of the indigenous clothes, Kente, Kuntunkuni, Adinkra, and Kobene receive thousands of tourists from various foreign countries who patronize the buying of these cultural artifacts. Such is the case of other unique creative cultural artifacts native to the other indigenous societies across the globe.

However, it is sad that most youths shun enrollment into these local industries for employment. Some of these youngsters prefer white-colored jobs which often leave them in the lurk, handicapped in employment. These youngsters fail to appreciate and recognize the economic potentials of these ready-made industries! They must be coached and enlightened to realize the wisdom in humbly enrolling in this great revenue generating ventures left to them by their industrious forebears. Non-governmental organizations in charge of entrepreneurship counseling and training must rigorously engage in educating young ones and other members in these indigenous societies on the economic wealth and simple ways of setting up small-scale industries via these creative cultural artifacts.

In addition, financial institutions and credit agencies must be ready to offer these local residents soft loans to start-up the establishment of small industries in this income generating cultural industries. Flexible terms of payment must be instituted for these youngsters. The district and municipal assemblies in these indigenous communities must spearhead and liaise with some foreign donors and entrepreneurship supportive agencies such as Aid to Artisans Ghana and Export Promotions Councils to offer a financial helping hand to these local residents.

Furthermore, technical agencies like the Integrated Technology Transfer Unit (I.T.T.U.), GETRADE Ghana Limited, and GRATIS must offer technical assistance to hone the traditional skills and expertise of production of these local residents and upgrade it to meet the current demands of the market. This technical assistance would aid these local residents endowed with the traditional skills of production to know some simple technologies that can better the finishing and general outlook of the cultural artifacts.

Creative cultural industries are viable income generating employment avenues that can alleviate impoverished communities from their poverty. Thus, various governmental and non-governmental agencies, as well as the traditional councils in the local communities, must all endeavor to develop these industries that were tirelessly brought into being by the loyal, hardworking and insightful forebears.

Points To Remember When Starting Your Own Recruitment Business

For people who no longer feel challenged working for others or can no longer deal with office politics or having to deal with a boss and wish to be in control and to be able to gain the flexibility to balance work and life, starting your own recruitment business is a smart option. However, not all people pursue the desire to start a new business mainly because they do not have any idea where and how to start. Check out the following points to remember when starting your own recruitment business.

The first thing that you will have to do is meet up with an accountant. Whatever business you might be planning to start, it is always a good idea to consult with an accountant who is well-versed in starting a company. An accountant can guide you through most of the requirements that you need to prepare and answer questions that you may have in mind. Find a trusted accountant in your area.

Next, select a business name. One of the critical steps that you need to take to gain true ownership of your staffing firm is to determine its name. Remember, your company’s name is an asset that you will utilise both online and offline. Think of a name that can be easily remembered but also unique.

You also need to remember that finding a work space is essential. Advances in technology have allowed prospective recruitment agency owners to start their own companies from practically anywhere, including their own homes. But whether you choose the conventional route of renting an office space or the more modern option of working from home, it is important that you have your own space to work. That will help you establish the line between home and business life.

Invest in quality hardware requirements. Most of the tasks that you will need to do to run your business can be done using a computer. Apart from having a dependable computer or laptop, you will need to invest in a few other pieces of equipment. These include a phone and a fast, reliable internet connection. And with this, you need to set the budget. Figure out how much capital you will need to get started. This entails having an idea of how much you will need to spend on different operations, from marketing your new company to recruitment and employee benefits to overhead expenses.

Are You Bootstrapping Your Startup Venture? Pat Your Back For This Decision

So how does the most stories begin? There could be lots of reasons, but the most prominent are: either the Individual is obsessed with the happenings, popularity, amount of funds realized in the accounts as funding in Startup Eco-System or he/she is not satisfied with the current solution of a problem and wants to bring a complete disruption in a particular process or technology to solve that specific problem.

We start with a problem or an Idea (It’s better we identify the problem first and then think about the respective ideas to solve it in a better way than ever before). Based on it, we initiate building a team and a product/solution. During the course our core focus always remains on creating a better product and improvising it continuously based on user experiences and feedbacks.

We always find ourselves thoughtful about the complete business process i.e. product specification, upgrades & extensions, launch & marketing placements, targeted customers, competitive pricing etc. But unfortunately, soon after our beta release, we start participating in the race to get funded. Consequently, our focus starts diluting towards preparation of pitch decks, networking events, exhibitions and product showcase programs.

Here we see changes in our priority & focus i.e. funding, funding and only funding now. Every time we face rejections, we feel demotivated and unconfident about our solution. We start losing our patience and a feeling of doubtness starts cropping in. Sooner or later we die or start thinking about some new fundable business idea. Why? just because we completely come off the track and become a startup who is standing up merely to raise funds.

So let’s begin with the first sentence of the third paragraph of this post “We always find ourselves thoughtful about the complete business process i.e. product specification, upgrades & extensions, launch & marketing placements, targeted customers, competitive pricing etc”(repeated sentence). Instead of raising funds from external sources, if we keep our focus on our business process only, possibly we will end up with good positive results.

There are number of instances where startups have proved themselves first even without raising any external funds. This happened because they chose to go bootstrapped first. It’s not necessary for all the startups out there, but it’s good if we do so. Bootstrapping your startup venture really got good advantages and I am trying to sum up a few of them here.

1. Always Keeps You Focused: When we are a self funded startup, we understand what we got in terms of funds and what we have to achieve with the help of it. So we prepare our process roadmap very efficiently and economically. We think about spending most of our funds on product/solution and less on marketing, more preferably marketing at no cost.

We engage with our customers, hence we are the prima-facie of their problems using our solution. If the same feedback received from multiple customers, we incorporate the suggested changes to bring efficiency to the whole process. As we have to spend less on office infrastructure, staffs, sales & marketing hence we remain cool and not in pressure. You know, during bootstrapping we can see that the product we assumed has resulted into more efficient solution because of the free & thoughtful mind, brainstorming sessions with team members and in due course suggestions from our customers.

2. Your Venture Is In Your Control: As we are not diluting any stake in exchange for funding hence the complete control of the business is always in our hands. We can freely think about, what to do next, how to do next, and when to do next (upgrades/changes/pivoting). This is really an important factor for the initial success of your startup. Now you might be thinking, I am wrong, as all the Investors are not the same, few of them are there who ask the founders to grow their business as per their own decisions and assumptions. It’s true, you understand that you are using someone’s money and will somehow feel pressurized about it.

You will have to meet your Investor on a regular interval, will have to submit business, audit & plan reports subsequently. Here again, you start working on number of excel sheets to prepare the reports for your Investor rather than working on your product. So I suggest keep complete control on your business till the time it really needs.

3. Good Traction, Repeat Customers and Steady Business Growth: We are not spending thousands of dollars on advertising and promotions hence we know we are not going to be flooded with hundreds of customers daily. Whatever customer base is there, probably we will be able to recall them by their names and mobile numbers. If it’s so, you are going good. It means you have developed a great relationship with your customers and they are definitely going to stay with you for a while.

During bootstrapping we take the customer’s problem on both the parameters i.e. personal and professional, that’s why they feel ease of doing business with hence resulting into a repeat customer.

4. Faster Profitability and Higher Valuation: Bootstrapped companies got higher chances to be profitable in early stages compared to startups funded in early stages. This may be due to differences in business plans, marketing spends, staffs to handle business needs and accumulating all “monthly cash burns”.

This is also a fact, I guess we all know this, a startup which is already profitable gets a higher valuation compared to the businesses which still have not even reached break-even.

This post is not against getting funded, but yes its a kind of suggested posting on “How we can make things better in startups with bootstrapping?”. So guys if you are bootstrapping your venture, probably you would have definitely experienced some part of my post. If yes, please share it with your friends and pat your back for once at least.

Importance of Perseverance In Advertising And Marketing

Have you ever spent time trying to market and advertise only to not see results? You probably feel like giving up or trying a different approach to business success. Before you decide to quit altogether, it’s important to understand why perseverance will serve you well in your business efforts. This article will highlight a few reasons why you should continue in your efforts no matter how tough things get.

#1: You May Not Realize It, But You Are Getting Results

You must always realize as long as one new person is viewing or paying attention to your advertisement or marketing efforts, you are making some kind of progress. Everyone has different expectations as to what progress is. Some want a high volume of sales over a quick period of time and others would like to see it over a longer period of time. But it’s important to step back and keep things in perspective. Remember that any step, no matter how small, is a step in the right direction. As wonderful as it is to see significant results over a short period of time, it may take a lot longer to see those results, but that’s no reason to give up on your marketing and advertising efforts. Keep at it and always keep a positive attitude in the process.

#2: Others Began To Realize Your Perseverance And Start To Buy Into Your Product

A good example of this is using Twitter to promote your business. When you start out, you may only have a few followers after doing your first few posts. After weeks and weeks of posting and staying active on Twitter, your number of followers increases. This is the result of perseverance as your hard-working efforts start to get noticed by others. What is important to remember is that this is a process that place over a long period of time. It’s not a quick fix. As you get more followers, you get more people who are interested in you, and eventually, your product.