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Reasons to use Legal CRM Software in Your Law Firm Customer relationship management (CRM) software transcends merely storing contact information. A CRM application is basically a versatile tool that allows you to manage all forms of operational functions, including point-of-sale (POS), business development, accounting, marketing, and more – all in a single convenient solution. You may have heard of all of that, but how exactly do they matter to your law firm? The following are five ways: Greater ROI
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If you are not watching your legal intakes, then you are losing out on a big chance to increase your ROI. You must check if your calls or web leads are all attended to professionally, that each and every caller is followed up on how they prefer, whether by email, SMS, phone, and the others. Essentially, you should determine if you are getting value for your cash and supply content in an avenue that people want.
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Enhanced Customer Relations For a law practice, the most crucial thing is customer retention. There is no definite answer to this question, but most experts say the costs is between 4 and 10 times more to win a new customer than it does to retain an existing one. Others say the cost of having a new customer is more than 30 times that of maintaining an existing one. You don’t want anybody to think they have been avoided, and this is one reason you should invest in relevantly specialized legal intake software. Regardless if your clients are calling or posting on social media – you must know about it and the best way is to make use of the best lead conversion and legal case intake software to stay updated on all company mentions. Conversion Assessment The most successful marketing campaigns are always assessed regularly. Your lead conversion software CRM also requires such a method to determine conversion rates. This helps you determine the effectiveness of your strategy and implement changes where needed. Cost Efficiency Smaller law firms can now utilize technology to thrive in a very competitive market with larger companies. You might have inadequate resources for a 24/7 client services department, but with a good legal case intake software, you will be able to control overhead and appear to be that highly respected firm that you aim to be in the future. Legal case intake tracking is an inexpensive tool to boost your ROI. This is truly heaven-sent at a time when the cost of business operations continue rising. You can now keep track of each inbound call or web lead to ensure higher conversion and ROI. Before you research systems, assess your legal firm’s CRM needs. Some issues to review are compatibility, business objectives, price, features, and vendor strength.

6 Rules to Building a Simple, Elegant and Sustainable Service-Based Business

On developing YOUR unique expression through business to reflect an elegant simplicity with depth and meaning.

1. Be Nimble

Take a page from the tech startup playbook, and adopt a “Rapid Prototyping” mindset.

You’ve gotta start somewhere, and you won’t know until you take the action, see the results, and learn from real reactions from real people.

Don’t chase your tail in circles, waiting for all those marketing exercises to look perfect. Stop thinking if you get the approval of some business coach, your business will be bulletproof.

Hone in on your genius by doing good work… and see where you excel.

Be willing to pivot. Commit to excellence, not convenience.

Don’t get too attached just because you’ve invested time and money in some training or certification. Everything builds up to a final expression that’s uniquely yours because you’re bringing to the table a one-of-a-kind combination of skills and experiences.

2. Don’t Spread Too Thin

We’ve been told a million and one things we need to “fill the funnel” – the freebies, the tripwire, the eBook, the online course, the big group program, the small group program, the private coaching, and the live event.

When those coaches break up the numbers and show you how to get to “6 figures,” it sounds pretty darn good… if you can do 7 things all at once.

Yet, chances are, you’re not a genius in delivering every single format. You may suck at some and drag your ass on others… people can smell it miles away if you aren’t excited about it.

If it’s just something to check off the list, don’t do it.

You don’t have to fill up every single “rung” of what a “business model” should look like. You don’t have to offer everything everyone is selling.

You need to find the expressions that allow you to be in your zone of genius as much as possible. And get unapologetically good at it.

3. Redefine “Leveraging”

What about “leveraging?” You may ask – because that’s another irresponsible sound byte so many are tossing around.

Irresponsible because it’s defined rather narrowly in most cases and often send us down a rabbit hole.

Think outside “leveraging = 1: many” box in the form of digital products, online courses or group programs.

(Note that you have to invest time and effort to create those content before you even get paid… there’s always an opportunity cost. Is it the best way to spend your time and genius? Have you done the work to make sure you don’t hear cricket when you launch?)

Leveraging can just simply mean that you hone your skills, get amazingly good at it, articulate the value and relevance so you can charge a premium.

4. Forget “Charge What You’re Worth”

This is my big pet peeve.

Don’t tie your self-worth with what people pay you… so disempowering.

I’ve heard coaches being told in whatever training that they’ve to charge some crazy amount per month (even if they’re just starting out)… otherwise, they’re not doing it right.

Stop.

Before we talk number, let’s talk what the number is about.

It’s about what you bring to the table. It’s about how you create meaning and deliver value.

It’s about whether you can say it out loud with confidence and conscience.

Your fee is only as good as what people are willing to pay – and it depends on how confidently and genuinely you can articulate the value, and do good work to deliver above and beyond your promise.

Those who charge $10k a month, and make it worth every penny and more, didn’t start there. They deliver, and they demand a fair exchange for the value they create for their clients.

Get to work. Don’t put yourself on the pedestal. Put yourself in the trenches.

5. Get Out Of the Bubble

All the coaching, programs, and training are putting us in the echo chamber.

It took me almost a year to detox so I can hear mySELF think.

Do what’s right for you. Don’t get sucked into sound bytes and rhetoric.

We’re seeing a backlash to all the sales messages, online courses, and coaching program in this space. When everyone wants to sell you something that sounds just like the next guy, the market gets jaded, skeptical and resistant.

You need to be surer than ever what YOU and your business need at this moment before investing. It’s not “if you’re unwilling to invest in yourself (and whip out the credit card now) you can’t expect others to invest in you” rhetoric – which is selfish, fear-based BS.

It’s not just the money. It’s the TIME and mental space – if you spend time and mental space on one thing, you won’t have it for others that actually matter.

6. Be Honest With Yourself

At the end of the journey, YOU are what matters.

Enough asking your Facebook group buddies how to make your decisions. Don’t be intellectually lazy. Take responsibility.

Most people you meet along the way will eventually fall off – what you do needs to be meaningful to you.

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells” now available on Amazon.

Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Make More Money This Year With These Tips

Simple but effective business strategies to make money in 2017

The year 2017 is going to be the year of competition. There is competition in every field. The business field is no different from the rest in any way. We will share some tips on how to remain ahead of the field in the rat race in 2017. Remaining ahead of your contemporaries can ensure that you will make money. That is the driving force behind every business campaign. Here are some simple tips on how to make money in 2017.

Customer satisfaction:

This is an age-old remedy. Customers drive your business. There should be nothing new in this aspect. However, in this competitive world, customer satisfaction has become a very effective tool in business. In the olden days, there was a concept known in business circles as customer loyalty. Today, this is a diminishing quality. You cannot blame the customer on this score. He or she has a variety of choices. If you cannot satisfy him or her, your competitor is waiting to pounce on the opportunity. Of course, the same logic applies to him or her too.

Customer retention:

Customer satisfaction is important. Customer retention is more so. In this ‘dog-eat-dog’ world, it does not take much time for you to lose your customers. Hence, you should do everything in your capacity to entice the existing customer and try to retain his or her patronage. Good service always matters. Your customer will definitely not desert you for the sake of a few dollars when he or she experiences good service from you. Sourcing new customers is always great. However, retaining the existing customer is definitely more important. This is one sure way on how to make money in 2017.

Specialization of services:

This is not a one-size-fits-all kind of world anymore. Customers demand specialization. In the case you are not able to offer them specialized services, it is better to close down your shop now. Every business should have a target niche in mind before introducing the product in the market. Successful companies are those who know this niche and more importantly know how to cater to them too.

Embrace automation:

This is the era of automation. You have to embrace the latest technologies today to make money. One of the hottest trends in 2016 was the mobile applications. The same trend will continue in 2017 too. Embracing automation and excelling in it is the perfect formula for success in business.

Mastering these four simple tricks can ensure that you make more money in 2017 than you did in the previous years.

Top Tips for Decluttering the Office

Many studies have revealed that there is a direct link between our working environment and productivity.

One of the many factors found to affect how well we work is the tidiness of our office. If you’re tripping over boxes every time you walk to the printer or can never find the files you need for example, this will lead to feelings of frustration and anxiety which naturally, is no good for productivity levels.

If this sounds like a familiar scenario, below are some great tips for decluttering your office and freeing up more floor space.

• Tame your cables. With so many computers, keyboards, printers and phones to plug in, many offices find it difficult to hide and control all the necessary wires and cables. As well as looking very untidy, this also poses serious health and safety issues. There are lots of different cable management tools available which will help you to keep cables out of harm’s way.

• Involve employees. The only way you’re going to be able to stay on top of keeping your office tidy is by encouraging employees to do their bit. Whether it’s keeping their desks or communal areas tidy, if everyone is helping out it’s much easier to keep mess to a minimum.

• Use self storage. If you have chairs, desks, printers or any other office furniture that isn’t being used at the moment, why not put them into self storage? This is the ideal solution for companies who may need more or less staff at different times of the year. If you’re particularly busy around Christmas for example, you may need to hire extra staff but when it quietens down you can store any unused work stations away.

• Use clever storage options. When buying desks, make sure they have plenty of drawers so employees can keep any paperwork and stationary neatly hidden. Chances are that you will need something to rest your printers on as well so rather than opting for a standard table, use a cupboard or drawers so you can store any supplies away. Also try to choose storage which can be stacked so that you can build upwards rather than outwards because this will save a lot of floor space. Shelves are another great storage solution because they don’t take up any unnecessary space and they allow you to keep anything from paperwork and books to decorations and electrical equipment on them.

Things To Know About Wow Structures

When organizing an event, it is important for individuals to invest in event equipment. These event items are imperative to make events more appealing and better. Plus, some items can also help make events safer and more secured. So, if you are looking for an item that can make events better and appealing at the same time, it is best to invest in wow structures.

What are wow structures?

Wow marquees or structures are identified with its own unique style and design, smooth round shapes and a robust tubular structure. These corporate event tents have the ability to take up to 400kg of suspended weight directly from the in-built rigging points enabling truss, screens, lights, signage or anything else you may desire resulting in a unique, spacious structure with all floor space available for use.

Benefits of using wow structures

Surely, there are other types of tents individuals can choose from. However, when making use of wow structures, individuals can obtain the following benefits.

First and foremost, individuals can easily create even larger areas. This is possible since individuals can join numerous structures together to create vast undercover which is suitable for almost all events and requirements.

Next, this type of tents can be assembled easily since there are a wide range of options including zip-in side walls and printed covers, the Crossover range is available to hire for a function or purchase for keeps.

Finally, these structures are not only designed to stand out, but also to last for a very long time. All these are possible since these structures have extruded 90mm aluminum tubing, galvanized steel load bearing joints and marine grade stainless steel tension cables.

Tips in choosing wow structures providers

In case that you are planning to purchase or rent one, it is important to look for reliable providers. And, to find such providers, you need to consider these factors.

Credibility – The first thing individuals need to look for when searching for wow structure providers is their credibility. This is essential to ensure that they offer the best structures for your events. Not to mention, checking their credibility can also help you determine the quality of their services.

Variety of event equipment – Another essential factor individuals need to consider is the variety of event equipment they offer. Surely, the main reason you are looking for event equipment providers is to purchase durable tents. But, it is also best to check other event items they offer which can make your event better and more successful.

Prices – And, it is also essential to check their prices. Luckily, trusted event equipment providers offer the best rates on their equipment. In addition, they also offer discounts or packages for their clients.