Importance of Perseverance In Advertising And Marketing

Have you ever spent time trying to market and advertise only to not see results? You probably feel like giving up or trying a different approach to business success. Before you decide to quit altogether, it’s important to understand why perseverance will serve you well in your business efforts. This article will highlight a few reasons why you should continue in your efforts no matter how tough things get.

#1: You May Not Realize It, But You Are Getting Results

You must always realize as long as one new person is viewing or paying attention to your advertisement or marketing efforts, you are making some kind of progress. Everyone has different expectations as to what progress is. Some want a high volume of sales over a quick period of time and others would like to see it over a longer period of time. But it’s important to step back and keep things in perspective. Remember that any step, no matter how small, is a step in the right direction. As wonderful as it is to see significant results over a short period of time, it may take a lot longer to see those results, but that’s no reason to give up on your marketing and advertising efforts. Keep at it and always keep a positive attitude in the process.

#2: Others Began To Realize Your Perseverance And Start To Buy Into Your Product

A good example of this is using Twitter to promote your business. When you start out, you may only have a few followers after doing your first few posts. After weeks and weeks of posting and staying active on Twitter, your number of followers increases. This is the result of perseverance as your hard-working efforts start to get noticed by others. What is important to remember is that this is a process that place over a long period of time. It’s not a quick fix. As you get more followers, you get more people who are interested in you, and eventually, your product.

Travel the World of Freelancing

Are you a mother looking for ways to earn at the comfort of your home? Or a father who would like to use his talents, hobbies and interests to make money at the same time? Or an educator who would like to share his knowledge and expertise? Or a mere student who would like to be independent to support his studies? Or a team of experts with the goal to gain for value and profit? Or someone who wanted to set up a home business, a micro entrepreneur and who would like to be his own boss? Or are you the one who would like to change his career path or would like to have some sort of career break? Or simply someone who would like to have additional work and bonus income?

In this eon of high technology and social media proliferation, earning through freelancing is one of the ways to increase household or individual income.

Earning by freelancing can be your chance to achieve your vision, your dream and a decent way to gain extra income. This can even become a source of your full time earnings.

Why not read on and let us traverse the world of freelancing…

What is freelancing and freelancer?

Before, freelancing work is not so popular and not given any worth at all. Others perceive freelancer as person with no stable job and who do job hopping and hunting from one place to another. In short, no value.

Nowadays, in electronic media and eCommerce development, freelancing is already a “word of mouth”. There is a better connotation today when a freelancer says he belongs to this category. Freelancing is in stratum to compete with corporate giants earning competitively in a blink of an eye.

Others term it as outsourcing skilled and talented people in the project needed by client or buyer. The people in this kind of work are labeled as freelancer, freelance, freelance worker, independent contractor and the like.

The freelancer, the person who is doing freelancing activity, is a self-employed status and has no employee-employer relationship. This is based on mutually agreed arrangement and can be done either verbal or written form stating the requirement of the client including:

the type of work to be done

the deadline

the payment of a certain piece or specified work

the ways to pay the freelancer

and other specific details of a sale or contract

Other freelancers may even require proposal with quotations and deposits from the clients before pursuing the project. They may charge by the hour, day, on a per-project basis, or per piece rate. Some freelancers tried a value-based pricing on the perceived worth of the outputs to the client. It is a common practice to pay fractional fee on the onset as a downpayment or lump sum amount upon finishing the project. For longer period and complex projects, a payment schedule based on results is used which is most common in consulting jobs, where a phase by phase billing is more applicable.

Freelancing in a way is selling skills, talents and expertise with the desired result for a certain buyer or client. Freelancing can also be illustrated as the freelancer providing solutions to client’s problem/s. To optimize the freelancer’s results, one should focus on his own specializations in order to be effective and efficient.

Freelancers are represented by the organization like Freelancer to negotiate on their behalf who at the same time resell their capabilities to the potential clients.

The influence of internet revolutionized the word freelancing into a much detailed explanation, highfalutin terminologies in corporate world such as telecommuting, online outsourcing, offline outsourcing, crowdsourcing and business process outsourcing.

Where can we apply freelancing?

Freelancing has a wide array of applications, vast field, unlimited opportunities and through the advent of internet and uprising technology anything is possible and accessible.

Freelancing can be useful in the following works:

1. Blogging

2. Book Publishing

3. Journal Publishing

4. Magazine

5. Newspaper Publishing

6. Journalism

7. Technical Writing

8. Report Writing

9. Academic Writing

10. Tutoring

11. Article Rewriting

12. Business writing

13. Sports Writing

14. Feature Writing

15. Poem Writing

16. Literary Writing

17. Editing

18. Proof reading

19. Copywriting

20. Ghost Writing

21. Song Writing

22. Consulting (ISO 26000 Corporate Social Responsibility, ISO 9001 Quality Management System, Integrated Management System, ISO 14001 Environmental Management System, ISO 22000 Food Safety Management System)

23. Public Relations

24. Photojournalism

25. Photography

26. Full Marketing Collaterals Designing (from making of company logo, letterhead, business card, tarpaulins, stickers, flyers, billboards, signages, and several marketing and promotional items like corporate giveaways)

27. Photoshop

28. Graphics Designing

29. Logo Designing

30. Illustrator

31. PSD to HTML Making

32. Magazine or Newspaper’s Lay-out Designing

33. Website Development

34. Website Designing

35. Web Scraping

36. Indexing or Market Surveying

37. Content Creation

38. Content Management System (Joomla, WordPress, Drupal, Blogger)

39. Hacked Site Recovery and Protection

40. Coaching

41. Communication (Chat, SMS, Email Support)

42. Language Translation

43. Designing and Conceptualizing Content for PowerPoint Presentations and similar Open Source Presentations

44. Medical Transcription

45. Video Production

46. Flash Production

47. Video Editing

48. Sales and Offline Marketing

49. Telemarketing

50. Online or Internet Marketing

51. Customer Help Desk

52. Tour Guiding

53. Event Planning

54. Event Management

55. Speech Writing

56. Social Media Management

57. Computer Programming and Product Integration

58. Script Writing

59. Film Making

60. Film Reviewing

61. Music Composition

62. Accounting

63. Auditing (Finance and Quality)

64. Researching (Engineering, Mathematics, Science, Technology)

65. Training

66. Recruitment Advertising

67. Virtual Assistance

68. Data Encoding

69. Data Processing

70. Data Mining

71. Interior Designing

72. Gardening

73. Landscaping

74. Home Designing

75. Building Architectural Designing

76. Advertising

77. Open Innovation

78. Mobile Phone Programming

79. Cellular Phones Repairing

80. Game Design and Development

81. Games Installation

82. Operating System and Specialized Software Application

83. Social Media Optimization and Management

84. Search Engine Optimization and Inbound Marketing

85. Link Building

86. Software Architecture

87. Website Administration and Management

88. Finance and Loan Consulting

89. Legal Consulting

90. Business Consulting or Entrepreneurship Mentoring

91. Sports Coaching

92. Business Plan Making

93. Product Sourcing and Manufacturing and a lot more

94. E Commerce

95. Shopping Carts

96. Entertainment

97. Logistics and Product Sourcing

98. Toll Manufacturing and Packaging

99. Food Service Management, Canteen and Catering

100. Public Speaking and Hosting

101. Voice Talent Management, Broadcasting/ Radio Announcing

102. Health Care Management

103. Beauty Care

104. Hair Care

105. Janitorial Services

106. Manpower Services (Bartender, Waiter)

107. Medical Advice Services

108. Metal and Plastic Fabrication

109. Painting/ Repainting, Floor Coating

110. Waterproofing Services

111. Real Estate Development and a lot more…

The prospects and projects are countless. In the internet world, we can get projects and works from Freelancer.com’s website.

Why freelance, what are the benefits?

The client and the freelancer are both in a win-win scenario when they get into freelancing activity.

Essentially, freelancing is a planned action of the organization to focus on their core capabilities and transfer other processes or work to third party such as the freelancer. This aims to expedite work, to increase quality of the product or service and to save fund. In short, this will make the company become more productive and effective as an enterprise. At the same time, the receiver or the freelancer will gain income and experience, too.

Freelancers are paid commensurate to the services rendered to the client and to the negotiation process undertaken.

They can also earn money faster and more frequent than permanent or regular employees in a given period with the same kind of work. This is also dependent on freelancer’s competence, capability, marketing ability, connections and track record.

Flexibility in time or even time freedom to choose the work schedule made freelancing even more attractive to freelancers. They work at their own pace.

Freelancers can choose the place to work. It can be at home or a place conducive to them. It can even be more exciting and inspiring space or an “on the go” mood as it can be mobile too using the latest technology of Apple iPad or Samsung tablet.

Freelancing offers variety of works or projects. So, there’s no place for boredom. Having freelance works at hand, freelancers can earn more!

There could be times that perks may be offered specially for consultants, such as free travel and accommodation! Freelancing is available not only in your community or local market, but also nationally and internationally.

So, freelancing is a very satisfying experience as it gives the freelancer more agility to profit, has the option to work on his choice or market niche and perform at his own time and space.

How to become a freelancer?

There are several ways to freelance as there are also numerous websites regarding this matter. Just be mindful that there are genuine and bogus sites and so it is always necessary that we only negotiate to trusted sites. A newbie freelancer must choose a freelancing site which is known for integrity, reliability and if possible with huge clients’ base. It is no doubt to utilize the website of Freelancer Dot Com with its user-friendly interface.

Freelancer Dot Com is a site with reputation, experience and regarded as one of the top searched website as buzzed by influential world bloggers and SEO practitioners.

In http://www.freelancer.com, it is as easy as, A, B, C. The basic steps are:

A. Sign in

B. Bid

C. Get Hired

Freelancers can sign up for free in http://www.freelancer.com and can bid on the freelance works posted by the buyers or clients or companies.

The numbers of projects and the total amount is so huge and we can get the share of the market most specially if you have the knowledge, skills, talent and attitude.

So, what are you waiting for, let us travel the world of freelancing! This is your time to shine and get more income.

Just try it and who knows you will be surprise how this piece of information can get you going and in turn your time to share this post to all your friends. You may feel free to comment and tell us also your experience about your journey in the world of freelancing…

8 Things to Consider Before Choosing a Technical Writer

We are in a time of increasing competition and the ever increasing need for good quality technical documentation both to support your business and market its credentials to other companies. Many more businesses are seeking to outsource their technical writing requirements. How do you find just the right person for the project? Here are eight things to consider first.

1) Experience: This is not the time to trust this very important assignment to someone new to the job. Ideally for technical writing you need both writing experience AND the required technical experience. For very in-depth articles and write papers there is only so far a quick Google search will go to providing you with a quality and insightful article. Technical document writing such as business proposals, tenders, business plans, Statements of Work, Case Studies etc. have a great deal riding on them, including the expansion of your company. They really need a writer who has written many of them before. On this note, always ask for a sample. You will not get a “live sample” from a writer with integrity because most of them write as ghost writers and many documents are confidential, but you should get a good example document from a writer that has been in business for some time.

2) Command of the language: Whilst many people are highly educated and can speak several languages, a native writer is always better. There are always little nuances that show up in the writing that look awkward and cause the reader to stumble if your chosen language is not their first, or has been used by them for many years. This can be a simple matter of grammar and spelling but can also be cultural references and how people are addressed.

3) Does your intended writer ask the appropriate questions? This comes down to experience again. At the very least they should ask you the following:

a) Your company brand.

b) The market for the document.

c) The aim of the document.

d) The tone of voice to use.

e) For an article: keywords and length.

f) For a white paper: the type, keywords and length.

4) Will the writing be outsourced? This is very important, as there are a lot of writing factories around who lure you in with good examples for reasonable prices. They then outsource the work to much cheaper and less able writers who produce poor quality work. Get a confirmation that the writer who wrote the samples is the one that will write for you.

5) Will it be unique? Some writers, particularly those newer at their job, do a quick research on Google and then run off a facsimile of a good article, changing a few words here and there. Some of the less able grab large chunks hoping that you do not notice. The really good ones write your articles and technical documents from scratch. Always use Copyscape to check your document before you pay, and build in the fact that you will into any project specification.

6) Is the writer professional at their job? Unfortunately there are writers around who see this art form as a method of making a quick dollar. A professional and experienced writer will:

a) Provide appropriate samples

b) Understand what you are trying to achieve from the writing

c) Ask the correct questions

d) Pass copyscape and preferably provide you with a unique article

e) Agree to work as a ghost writer and assign copyrights to your company after payment

f) Work efficiently without drama and being chased for work.

7) Is the price acceptable? Remember good quality technical documents take time; skill, experience and effort to both research and write. Information takes time to elicit from yourselves. If you keep a constant stream on needless messages to and fro or demand constant communication this is time consuming for your writer. If you want it very quick, the writer needs to work unsocial hours. This all takes time and costs. So work out the comfortable balance of quality, time and price that you can live with and remember the best writers will get it correct first time, the cheaper ones may not.

8) What does the process involve? For articles and white papers you really need your writer to ask the pertinent questions and then go away and write your document. For more complex technical documents such as a tender, business proposal, business plan, case study, manual etc. you should expect to be much more involved. You might even feel that you need guidance from your writer as to what you need to do and supply. After all you cannot think of everything. An experienced writer will have a written list of the process and/or be able to tell you what is involved. They will be proactive and communicative all along. Providing you with check lists, guidance notes and extra information as the project demands. Please expect to pay for this top-notch service though. If you want a business plan for $100 you are going to get a template, boiler plate document, badly spelled and bearing passing resemblance to your company. If you want a business plan that will win you funding and future business, then your writer will need to spend some time interviewing you to extract the relevant information. This service costs more than $100 but is so worth the price you pay.

If you get a positive response to all of your requirements above, then you have found a great, experienced technical writer that will produce quality and more importantly business winning documents for your company.

Invest in Commercial LED Lights to Boost Sales

LED lights are known for their many benefits to owners of commercial premises and are often used in retail shops, offices and hospitals among others. The reasons for installing these lights may vary from one premise to another but the most common is their durability and visibility. It is common to find the lighting in retail establishments as they are believed to be economical and low maintenance costs.

Apart from the economic value that you get, commercial LED lighting also has the ability to draw attention to merchandise in an establishment resulting in a sale. However, business owners need to select the right type of lighting fixtures that will create an unforgettable experience for customers and eventually boost sales.

If you have been looking for the best LED lights to use in your commercial or retail space, here are some popular options to keep in mind.

Motion sensor Lights

To make a sale, a customer must be interested in the product being sold wherever it is displayed in the shop. The best way to do this is through the installation of LED lights that illuminate merchandise whenever they sense motion. In most cases, customers will notice the product and check it out to sample its features or pick it up for purchase.

Display Lights

These LED lights are ideal for merchandise that has been displayed on the wall or an elevated platform. When installed overhead, they illuminate the product attracting attention to it whenever customers walk into the store. The lights also make it easier to see merchandise from outside if the store has a window.

Tape Lights

Tape lights are ideal for creating a border in a display area, which can be a floor or window. The LED lights selected should be bright and arranged in an attractive manner to attract attention to merchandise on display. When shopping for tape lights, consider buying in string form to enable you make patterns of your choice.

Showcase Lights

Showcase lights work best for merchandise that needs to be enhanced from above so as to attract customers. The LED lights are often placed on a post that has an anchor making it possible to adjust them accordingly for different types of products.

Overall, the use of lighting in retail spaces has proven to be beneficial for business owners seeking to increase sales as many customers respond positively to great displays courtesy of the lights.